I’m Marieke van de Rakt. I’m the Head of Strategy at Yoast. From 2019 up until 2021, I was the CEO and co-owner of Yoast. In 2021, we decided to sell Yoast to Newfold Digital. This is my personal blog. On this blog, I write about my life as an entrepreneur as a CEO and currently as a CMO.
Growing a company is mostly great fun. At the same time, it can be rather challenging. As our team grew very fast in the last few years, we were forced to come up with different types of management structures. And, as a company grows, the culture of a company tends to change as well. One of my biggest challenges as a CEO was to make sure that our company culture remains as inviting and inspiring as it has always been.
In my role as CMO, I am very much involved in how to tell our story and how to do our branding. Next to that, I am very much involved in creating our products (both the plugin as well as our online courses) and writing for Yoast.com.